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GDPR and Your Customers’ Privacy

The European Union’s General Data Protection Regulation (GDPR) went into full effect on May 25, 2018, with a focus on the personally identifiable information (PII) being collected when you receive an offer for a product or service. While directed at protecting the PII of EU citizens, companies around the world can be found to be subject to the GDPR and the penalties for violating the Regulation can be significant.

The Regulation effects the privacy and data protection policies appearing on websites of businesses subject to the GDPR. There are also breach notification requirements under the Regulation. How to get a person’s consent to collect or use his/her PII and a person’s right to delete his/her personal data are within the coverage of the GDPR as well.

Partner Keith Leonard explains some of the significant provisions of the GDPR, and its effects on U.S. businesses, in his most recent column for ACtion Magazine. Learn more by reading is full article here.

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